New rules to tighten the regulation of television and radio programmes that rely heavily on premium rate telephone services (PRS) – typically quiz shows, psychic and adult chat – were proposed today by Ofcom.
The proposed new Broadcasting Code rules will ensure that programmes that invite viewers and listeners to interact or participate are not vehicles for promoting commercial, revenue-generating services. In addition, the rules will ensure that viewers are adequately protected and that advertising is kept separate from editorial content, as required under European legislation
The news release, 'Ofcom tightens regulation of Participation TV', can be found at: http://www.ofcom.org.uk/media/news/2008/04/nr_20080409
The statement, Part 2: 'Participation TV: keeping advertising separate from editorial', can be found at: http://www.ofcom.org.uk/consult/condocs/participation2/
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Diweddariad Ofcom: Ofcom yn tynhau rheoleiddio teledu cyfranogol.
Heddiw fe gyflwynodd Ofcom reolau newydd i dynhau rheoleiddio rhaglenni teledu a radio sy'n dibynnu'n helaeth ar wasanaethau ffôn cyfradd premiwm (PRS) – sioeau cwis, sioeau seicig a sioeau sgwrsio i oedolion yn nodweddiadol.
Bydd rheolau arfaethedig newydd y Côd Darlledu'n sicrhau nad yw rhaglenni sy'n gwahodd gwylwyr neu wrandawyr i ryngweithio neu gyfranogi'n cael eu defnyddio fel cyfrwng i hyrwyddo gwasanaethau masnachol sy'n cynhyrchu refeniw. Yn ogystal, bydd y rheolau'n sicrhau bod gwylwyr yn cael eu diogelu'n ddigonol a bod hysbysebu'n cael ei gadw ar wahân i gynnwys golygyddol, fel sy'n ofynnol dan ddeddfwriaeth Ewropeaidd.
Ceir o hyd i'r datganiad i'r wasg yn http://www.ofcom.org.uk/media/news/2008/04/nr_20080409?lang=cy
Ceir o hyd i'r ddogfen Teledu Cyfranogol: Cadw hysbysebu ar wahân i'r golygyddol yn http://www.ofcom.org.uk/consult/condocs/participation2/?lang=cy
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