Ofcom announced today the launch of the Audio Description Awareness Campaign which will screen promotional trails across more than 70 television channels, for the next six weeks, to explain what Audio Description is and invite viewers to find out more about the service. The campaign is an alliance of broadcasters and the RNIB, facilitated by Ofcom.
The six week campaign ends on 14 March 2008. During this time more information about Audio Description and how to get it can be found at www.audiodescription.org.uk.
The full news release can be found here:
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6 out of 10 people don't know what Audio Description is. Do you?
Audio Description (AD) is a free TV service available on over 70 channels for people who have difficulty seeing what is happening on the screen. Like a narrator telling a story, an additional commentary describes body language, expressions and movements - allowing you to hear what you might not be able to see, so you don't miss a thing.
Audio Description: making the story clearer
To find out more about AD visit www.ofcom.org.uk/tv/ifi/tech/audiodescription
Ofcom is supporting the AD Awareness Campaign 1 Feb – 14 March 2008
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