Ofcom Update: Review of Rules on the Amount and Distribution of Advertising

Ofcom today announced a review of rules governing the amount and scheduling of television advertising. The Review, which follows planned changes to European legislation allowing a more liberal approach to advertising regulation across Europe, will look both at the the frequency and volume of advertising on British commercial television.

 

Ofcom aims to reach decisions on advertising scheduling in time to allow any changes to come into effect on or before 1 January 2009. As regards the rules on the amount of advertising, Ofcom intends to conclude this process in time to allow any changes to be implemented from 1 January 2010.

 

More information can be found at : http://www.ofcom.org.uk/tv/ifi/marketreviews/rada/

 

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